On track with speculators, Apple almost played to its audience, hitting every nail on its head, including the final one - 5x optical zoom on the Pro Max, sealed the deal. No surprises, no jaw-dropping moments and no “one more thing”, the 2023 September event was probably the most anticlimactic Apple event in a while. Yet, success is almost guaranteed as Apple has mastered the art of spin and the iPhone 15, Pro and Pro Max models have just enough differentiation to ensure that there is curiosity to have a closer look. What will you find there?
As usual, the iPhone 15 Plus is the sweet spot of the range with a price tag starting from ₹89,900 which basically gets you last year’s iPhone 14 Pro with more lustrous hues. Dynamic Island, brighter 2000nits display, 48MP camera with the ability to crop the image for a 2x telephoto option and the brilliant (still) A16 Bionic processor. It’s the most iPhone anyone needs and will probably also make up the bulk of Apple’s sales.