Apple unveils Pride Edition sport band to help you show off your colours

Fashion for a cause

With Pride month around the corner, Apple is getting ready to celebrate the LGBTQ+ community with their colourful new Pride Edition Sport Band for the Apple Watch. They're pulling out all the stops by throwing in a matching watch face and iOS wallpaper to sweeten the deal.

Apple believes this is more than just a fashion statement. It's a celebration of equality and essentially a big middle finger to discrimination. Apple is partnering with LGBTQ+ advocacy organizations like Equality Federation Institute and GLSEN to make a positive impact and bring about change. They're also supporting other groups like Encircle, Equality North Carolina and The Trevor Project.

The Sport Band design is a rainbow extravaganza, with various colours representing different communities and gender identities. Each band is unique, just like every individual. You can pre-order the Pride Edition Sport Band for ₹4500 on Apple's website and snag it in stores starting May 24th. And don't forget to download the matching watch face, available on watchOS 9.5 and iOS 16.5. After all, who doesn't want a show of support on their wrist?