Elista’s new Smart TV range aims to make premium features more accessible, bringing QLED display tech and the Google TV experience to homes without pushing budgets too far. The lineup includes three screen sizes—55-inch , 43-inch, and 32-inch.
Equipped with QLED panels, Elista’s latest Smart TVs promise to deliver vivid colours, high contrast, and solid brightness across the board. The 55-inch variant supports 4K UHD and HDR10, while the 43-inch and 32-inch models offer Full HD resolution. All three include adjustable picture settings for colour, contrast, brightness, and sharpness. Some variants also feature a built-in 48W soundbar with Dolby Audio. The design is clean and modern, with edge-to-edge screens and slim bezels.
The QLED TV range runs on the Google TV interface, offering a personalised home screen that pulls content from multiple streaming apps into one place. With Google Assistant and Chromecast built-in, you get voice search, smart home controls, and easy screen mirroring from phones or tablets. Apps like Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and YouTube come pre-installed.
Dual-band Wi-Fi (2.4GHz + 5GHz) ensures stable connectivity, and 2x HDMI ports allow for easy plug-and-play with consoles, set-top boxes, or external speakers.
The 32-inch QLED model is priced Rs. 23,990, the 44-inch QLED variant is priced at Rs. 35,990 and 55-inch QLED model is priced at Rs. 69,990.