Mahindra’s sonic revolution

Electric origin SUVs to get Dolby Atmos

Nishant Padhiar 27 Nov 2024 10:37 AM

Mahindra is transforming the very notion of in-car entertainment with the launch of their "Sonic Studio Experience," a groundbreaking audio system that turns every drive into an immersive acoustic journey. Debuting on the sleek BE 6e and XEV 9e electric SUVs, this isn't just about powerful audio (though with 1,400 watts surging through 16 Harman Kardon speakers, there's plenty of that). This is about crafting a soundscape that envelops and transports. To achieve this, Mahindra has enlisted the creative genius of Academy Award winner A.R. Rahman and 16-time Grammy winning sound engineer Richard King.

Rahman, India's musical maestro, has curated a bespoke SonicSuite, offering drivers a personalized experience with unique sounds, moods (from "Calm" to "Club"), and even customized chimes and alerts. King, a master of sonic immersion, has meticulously tuned the system, ensuring studio-quality audio that rivals the world's finest listening rooms.

But the true game-changer is the integration of Dolby Atmos. Imagine the soaring highs and resonant lows of your favorite symphony washing over you, not from a stage, but from every corner of your vehicle. This is the power of Dolby Atmos, a technology that places sounds with pinpoint accuracy, creating an unparalleled sense of depth and realism.

And it gets even better. Mahindra incorporates Harman Kardon's VenueScapes Live, a technology that faithfully recreates the acoustics of iconic concert halls. One moment you're navigating city streets, the next you're transported to the grandeur of the Royal Opera House in Mumbai or the electrifying energy of Wembley Stadium. The two built-in microphones in the cabin also allow you to participate in this experience by transforming your voice to match the venue’s acoustics too. Sing-alongs may never be the same again!

The BE 6e starts at ₹ 18.90 lakhs and XEV 9e starts at ₹ 21.90 lakhs.