Mahindra has announced that its recently launched XUV 3XO RevX variants will receive support for Dolby Atmos audio for the in-car entertainment system. While Mahindra first brought Atmos support to its BE 6 and XEV 9E electric SUVs, the technology has since also been launched on the Thar Roxx. With it now coming to the XUV 3XO (specifically on the RevX variants), the tech is now at its most affordable entry point for Mahindra at under Rs. 12,00,000 (ex-showroom). Dolby Atmos will come to the RevX A, AX5L, AX7, and AX7L variants of the XUV 3XO in India.
Dolby Atmos is a popular audio feature, typically seen on televisions and home entertainment systems. However, many car makers are now bringing the technology to in-car entertainment systems, particularly with growing support for Dolby Atmos content even on smartphones; some streaming services such as Apple Music already support Dolby Atmos content. The multi-speaker system in a car can work with Dolby Atmos content to provide a more detailed listening experience.
The Mahindra XUV 3XO RevX variants were launched recently, with prices starting at Rs. 8,94,000 (ex-showroom). The RevX A variant gets twin 10.25-inch displays for the infotainment system and instrument cluster, along with a six-speaker audio system and support for wireless Android Auto and Apple CarPlay.