Royal Enfield forays into the NFT space with winning pieces from ‘Art of Motorcycling’

As it is said, art is long life is short

This is for all the art and motorbike enthusiasts: The much loved motorcycle brand Royal Enfield has launched its first-ever NFTs (Non-Fungible Tokens) treading in the footsteps of MG Motors and Mahindra. 

Priced at ₹15,000 each, the NFTs are launched featuring the top 10 artworks from its exclusive ‘Art Of Motorcycling’ (AOM) program. The top illustrations of both season 1 and 2 of AOM will become the brand’s very own NFTs. 

As per the brand, the AOM program has taken the shape of a movement in the midst of motorcycle lovers and the community. So, the winning artwork deserves to be shown to the world. The top ten creations of this program will be listed as digital collectibles in a globally-trusted Ethereum-based NFT marketplace ‘Foundation’ and anybody from across the globe can buy the collectibles just by registering on the platform. 

The brand also promised that the proceeds from the sale of these NFTs will straightaway go to the artists who created it so that they are motivated and can continue their love for art, illustrations and motorbikes.