Sony Bravia 7 mini-LED TV series is the next generation of premium televisions

The 55-inch and 65-inch options go on sale on July 1

Sony's old-school naming conventions for its TVs have been replaced by a simpler and more striaghtforward system, and a handful of the new series have already been launched in India. The latest in the lineup is the Bravia 7 series, which expands on Sony's mini-LED television offerings in India. Priced at Rs. 1,82,990 for the 55-inch K-55XR70 and Rs. 2,29,990 for the 65-inch K-65XR70, the Bravia 7 series will be available across Sony Centre stores, major electronics retailers, and e-commerce portals. The new Sony televisions also feature support for Dolby Vision HDR, as well as the Google TV user interface and a 40W speaker system.

Also read: Sony Bravia Theatre Quad review

Apart from Dolby Vision HDR support, there is also Dolby Atmos sound. You also get various enhancements and modes on the Sony Bravia 7, including studio cailbrated modes for Prime Video and Netflix, as well as IMAX Enhanced for supported content. Other features include Acoustic Multi Audio, XR Surround, and features made for PlayStation 5, including 120Hz refresh rate. Usefully, the table stand also lets you mount a soundbar directly on top for space saving.

The Bravia 7 series also represents a shift to mini-LED for premium TVs in India from Sony. There is also a 75-inch variant in the Sony Bravia 7 series expected to launch in India soon, although pricing and availability for that haven't been announced yet.