Samsung’s 2025 TV lineup is here, and leading the charge are two fresh additions to its design-first series: the all-new Frame Pro and the updated 2025 Frame. Have a look.
The Frame Pro and 2025 The Frame are Samsung’s latest art TVs
Art class is in session—and Samsung’s brought the screen!
The Frame Pro Neo QLED Display
The Frame Pro is Samsung’s refined take on its art-inspired TVs, now upgraded with a Neo QLED 4K display for better brightness, contrast, and depth. Powered by the NQ4 AI Gen3 Processor, Samsung says the display enhances both artwork and everyday content with improved clarity and detail.
A key addition this year is the Wireless One Connect Box, claiming the title of the first Art TV to offer fully wireless input transmission for The Frame Pro. It keeps cables neatly out of sight—even up to 30 feet away—and makes wall mounting easier with the included slim-fit bracket that helps the TV sit close to the wall, like a picture frame.
Samsung says its UL-certified Anti-Reflection Matte Display reduces glare across different content types, while built-in Motion and Brightness Sensors adjust the picture based on ambient light and automatically power down when the room is empty. The TV also adapts its refresh rate in Art Mode to conserve energy and now supports up to 144Hz for smoother visuals during regular use.
With Pantone-validated ArtfulColor accuracy and screen sizes of 85, 75, and 65-inches, The Frame Pro starts at $2,199 (approx. ₹1,88,600).
The Frame
The 2025 edition of The Frame brings a few thoughtful upgrades while keeping its design-forward ethos intact. This year, it gets a bump to a 144Hz refresh rate and the same NQ4 AI Gen3 Processor found in The Frame Pro.
It comes bundled with the One Connect Box for streamlined setup via a single cable and shares key features with its pricier sibling—Pantone-validated ArtfulColor, the Anti-Reflection Matte Display, Slim-Fit wall mount, and smart Motion + Brightness Sensors that adapt the screen based on your surroundings.
Customisation is still a highlight, with swappable bezels available in finishes like Modern Brown, Teak, White, and Sand Gold—or more ornate styles via partners like Deco TV. Available in 65, 55, 50, and 43-inches sizes, The Frame starts at $899 (₹77,122).
Additionally, both The Frame and The Frame Pro TVs bring Vision AI front and centre, offering personalised picture, sound, and smart features. With tools like “Click to Search” for instant actor info, “Live Translate” for real-time captions, and care alerts via “Pet Care” and “Family Care,” Samsung says the experience goes beyond entertainment. “Home Insights” adds smart home monitoring, while “Universal Gestures” lets Galaxy Watch users control the TV hands-free. Running on the refreshed One UI Tizen OS, the TVs support multiple user profiles, and curated content, and promise up to seven years of OS upgrades.