The greatest irony in tech has, for years, been a company called 'Noise' making its fortune by... well, cancelling noise. It’s like a world-famous baker opening a shop called 'We Hate Gluten' and only selling 12-grain sourdough. It’s bold. It’s confusing. And, in the Indian market, it’s been wildly successful.
But now, Noise is trying to make a different kind of noise. A premium one with the Noise Master Buds Max. And before you ask, no, they’re not 'buds'. They are, as you can see, very much a pair of full-sized, over-ear headphones. The headline act? Has to be the partnership with Bose and the label ‘Sound by Bose’ stickered on the headband.