Cabasse Interview | Stuff India

Sound, but make it French

We unpack the unique sound and tech that sets French brand Cabasse apart, with insights into high-end audio from Thibault Labaume, APAC Sales Manager.

What differentiates Cabasse from other high-end audio brands in terms of sound signature and technology?

Cabasse stands out with its coaxial speaker technology, which ensures a perfectly phase-aligned sound across frequencies, delivering an exceptionally natural, immersive, and precise audio experience. Unlike conventional speaker designs, our patented tri-coaxial and coaxial drivers provide an unparalleled spatial coherence and 360-degree sound dispersion, creating a live-like experience.

Additionally, Cabasse integrates AI-driven sound optimization in products like The Pearl series, automatically adjusting audio output to the room’s acoustics. This level of precision sets us apart in the high-end market. Cabasse invested 20M€ over the last 10 years on The Pearl series to deliver an amazing range of speakers/ wireless solutions with unique technology.

Have you observed any unique trends in the Indian market that influence Cabasse’s product development or marketing strategies?

The Indian market is evolving rapidly, with increasing demand for premium lifestyle products and high-performance home audio solutions. We’ve noticed:

• A growing interest in wireless and smart audio solutions, where high-resolution streaming and multi-room integration are key.

• A demand for audiophile-grade sound in compact, stylish designs, influencing the development of products like The Pearl Myuki.

• A shift toward luxury home entertainment, where customers seek discreet yet powerful audio solutions that fit seamlessly into modern interiors.

Cabasse is adapting by focusing on wireless innovation, active speakers with Calibration, and immersive audio experiences.

Most consumers are moving toward streaming and digital ecosystems. Is Cabasse adapting to this shift while maintaining high-performance standards with any hi-res protocols?

Absolutely. Cabasse fully embraces streaming while ensuring no compromise on sound quality. Our products support hi-res audio formats up to 24-bit/192 kHz, with Tidal Connect, Qobuz, and high-quality UPnP streaming. We also integrate Cabasse StreamCONTROL, allowing multi-room synchronization without compression loss. Even as we innovate in streaming, we remain dedicated to preserving the authenticity of the original recording, staying true to our audiophile heritage. We will have Roon Ready and Control4 certification as well soon.

E-commerce and online streaming platforms have significantly impacted audio consumption in India. How is Cabasse adapting its distribution and marketing strategies to leverage these digital channels while maintaining the brand's premium image?

Cabasse carefully balances premium positioning with modern digital distribution by:

• Expanding our e-commerce presence on curated platforms that align with our luxury branding (e.g., premium AV retailers, exclusive online stores).

• Collaborating with influential audiophiles and content creators to educate consumers about high-end sound quality.

• Ensuring our digital marketing remains experience-driven, showcasing not just the product but the art of listening—an essential aspect of Cabasse’s identity.

New products like the Myuki push the boundaries of miniaturization of Cabasse technology. Is more development happening on lifestyle products than statement pieces, given where the market is heading?

We are continuously innovating in both categories. The Pearl Myuki exemplifies our expertise in miniaturization without compromise, making high-end audio more accessible in compact forms. However, we remain committed to statement pieces like The Pearl Pelegrina, a true audiophile reference. The market shows strong demand for discreet yet powerful solutions, but ultra-high-performance products remain at Cabasse’s core. Future developments will continue to push both boundaries, ensuring timeless elegance, cutting-edge acoustics, and premium build quality. We're going to keep the innovation moving forward. We will have some surprises for the market coming this year.