Dvij Kotadia | 20 May 2025 07:00 PM
ASUS Republic of Gamers (ROG) announced the unveiling of its experiential booth, themed "The ROG Lab", at COMPUTEX 2025. This showcase marks a significant evolution for ROG as it steps into its next decade of gaming innovation. The ROG Lab highlights ROG's commitment to pushing boundaries and inspiring the gaming community through forward-thinking design and technology. It goes beyond traditional hardware displays, delving into the brand’s creative engine with exploratory concepts and cutting-edge prototypes developed entirely in-house.
"The ROG Lab" offers a bold, experiential showcase of revolutionary gaming technology, concept hardware, and next-gen innovation from ASUS and ROG. Visitors can expect immersive experience zones that blend gaming and creativity, featuring elements like avatar customisation, AI-driven light shows, PCs reimagined as robots, and live demonstrations.
The showcase includes cutting-edge gaming hardware, such as powerful graphics cards, motherboards, AIO coolers, external graphics docks, monitors, and peripherals from both ROG and TUF Gaming. Additionally, next-gen laptops, PCs, and gear are on display, including ROG and TUF laptops and desktops powered by NVIDIA RTX 50 Series, alongside gaming accessories designed for every gamer.
The event emphasises ROG's "0 to 1" philosophy, focusing on in-house research and development to bring new ideas to life. This approach fosters a community where gamers can contribute to the future of gaming through interactive experiences. The ROG Lab promises to be a hub where the gaming community can engage with upcoming technologies and concept hardware.