Khumail Thakur | 17 Apr 2025 03:34 PM
You've heard about Instagram's latest concoction, "Blend," eh? Fancy having a secret stash of Reels curated just for you and your best mate? That's the gist of Blend. Think of it like those Spotify Blend playlists you can whip up with a pal, but instead of tunes that make you both groove (or cringe), it's a private feed chock-full of Reels Instagram reckons both of you will get a kick out of.
How's it meant to work? Apparently, you'll be able to invite a friend via your DMs. If they're game, Instagram's algorithm wizards will conjure up a special, shared Reels feed right there in your chat. This feed gets filled with videos based on Reels you've lobbed back and forth to each other before, plus a dash of what each of you watches individually. So, instead of constantly pinging links across, you get a shared scrolling space. Sneaky, eh?
Is it out yet? Can I get my Blend on? Yes. Instagram only recently started live testing it with a small bunch of lucky (that’s me) users. So expect the feature to go live from the moment you read this.