Sony Bravia XR Master series A95L OLED TV can take your viewing experience up a notch

Say hello to a feast waiting for your eyeballs!

Sony has launched their brand-new Bravia XR Master Series A95L OLED TVs in India so if you have a few hundred thousands lying around and a desire to upgrade your telly, this could be a decent option.

We’re talking about a QD-OLED panel teamed up with the Cognitive Processor XR, working together to give you those deep, rich blacks and colours that could jump off the screen. There’s XR Triluminos Max, XR 4K Upscaling and XR Clear Image to make sure noise and blur don't crash your viewing party. The A95L also got a special Bravia Core calibrated mode for all you IMAX Enhanced content binge-watchers. Plus, there’s support for HDR10, HLG, Dolby Vision, and a Netflix-calibrated mode.

For audio, the Sony Bravia XR Master Series A95L series comes with two 20W and two 10W speakers. It has also got Acoustic Surface Audio+ tech, which makes the sound come from exactly where it should in the scene. No more generic bottom-firing audio for you! Plus, there’s XR Surround, which works some Dolby Atmos magic with those built-in speakers. Movie buffs will appreciate Voice Zoom 2, a feature for enhancing dialogue clarity by detecting and analysing voices. The cherry on top here is the Bravia Cam with position tracking and viewing distance analysis.

Of course, it wouldn't be a Sony flagship TV without some extra perks for gamers when they hook up their lovely PS5. The Sony BRAVIA XR Master series A95L brings you Auto HDR Tone Mapping and Auto Genre Picture Mode that kicks in the game mode as soon as your PS5 powers up. There’s also a dedicated gaming settings menu, Multi-View for gaming, Dolby Vision for gaming, 4K at 120fps, variable refresh rate, and auto low latency mode.

Sony's A95L flaunts a sleek and minimalist One Slate design and the back panel is decked out in premium aluminium. Sony has thrown in a three-way stand, plus cable holders so you can bid cable clutter goodbye.

The Sony Bravia XR Master Series A95L series TV comes loaded with apps like Netflix, YouTube, Prime Video, Apple TV, and Disney+ Hotstar. There are over 10,000 apps and games ready for download via the Play Store. And when you're feeling extra lazy, just chat with OK Google or Siri to control the TV with your voice. Alexa's in on the game too, along with built-in Chromecast and Apple AirPlay support. The Sony BRAVIA XR Master series A95L OLED TVs are available in two display sizes — 55in and 65in for a starting price of ₹3,39,990.