Beats Cables bring a splash of personality to the everyday charge!

Beats is branching out to cables with its first-ever lineup of reinforced charging leads. Made from a tangle-free woven material that’s built to take a beating, these cables promise less fray and more play. Available in two lengths – a compact 20cm for your on-the-go kit and a more generous 1.5m – the cables come in four shades – Bolt Black, Surge Stone, Nitro Navy, and Rapid Red, starting at ₹1900. 

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The new Beats cables come in three variants. The USB-C to USB-C works with USB-C Apple and Android devices. It handles charging, syncing, audio playback, CarPlay, and data transfer, while also powering compatible Beats headphones and speakers during use—including lossless audio streaming.

When paired with supported hardware, it enables fast charging up to 60W and transfers data at USB 2.0 speeds. For best results, Beats says, it’s recommended to use it with a USB-C power adapter for efficient wall charging.

The USB-A to USB-C cable is built for charging, syncing, CarPlay, and data transfers, offering up to 15W fast charging on select iPhone and iPad models, along with standard USB 2.0 data speeds. Meanwhile, the USB-C to Lightning variant is designed for iOS and iPadOS devices with Lightning ports, also supporting charging, syncing, and CarPlay, with fast charging on compatible iPhone and iPad models.

To launch Beats Cables, Beats has created a comedic spot featuring the return of the iconic "Pill People," voiced by comedians Ben Marshall, Desi Banks, and Megan Stalter.