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At CES 2025, Nvidia pulled back the curtain on its GeForce RTX 50 Series, a lineup built for gamers, creators, and developers alike. Powered by the Blackwell architecture, these GPUs promise next-level performance and efficiency, courtesy of AI-driven features like neural shaders and the all-new DLSS 4.
RTX 5090 is the star of the show — it features 92 billion transistors and handles over 3,352 trillion AI operations per second (TOPS). Nvidia reckons it’s twice as fast as the RTX 4090. And it’s not just the big guns, the company claims the entire RTX 50 lineup, from the 5090 down to the 5070, delivers double the performance of their last-gen equivalents across all benchmarks shared.
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In the footnotes, Nvidia reveals that the RTX 5090 runs with DLSS 4, compared to DLSS 3 on the RTX 4090. The big DLSS 4 upgrade? Multi-frame generation, which uses AI to conjure up three frames for every rendered frame, delivering up to an 8x frame rate boost over traditional rendering. On the efficiency front, Nvidia’s Max-Q tech promises up to 40% longer battery life without cramping style or performance.
Meanwhile, game worlds are getting a glow-up with new AI-driven features like RTX Neural Faces, which uses generative AI to create lifelike, stable digital faces in real-time. There’s also RTX Mega Geometry, enabling up to 100x more ray-traced triangles in your favourite game scenes—because who doesn’t want ultra-detailed explosions and pixel-perfect reflections?
The RTX 50 Series GPUs also feature FP4 precision, designed to optimise AI image generation and run generative AI models on local hardware—no cloud required. Creative workflows also get a boost with new tools like Nvidia Broadcast’s Studio Voice for noise-free audio and Virtual Key Light for pro-level lighting effects.
Gamers get a taste of the future with Nvidia ACE technology, which powers autonomous game characters capable of perceiving, planning, and acting. Imagine NPCs in games like PUBG: Battlegrounds or the upcoming InZOI reacting dynamically to your every move.
Nvidia announced that machines featuring the RTX 5090, 5080, and 5070 Ti Laptop GPUs will debut in March, while RTX 5070 Laptop GPUs will land in April. Expect big names like Acer, ASUS, Dell, GIGABYTE, HP, Lenovo, MECHREVO, MSI, and Razer to have models locked and loaded.
The RTX 50 Series rolls out with the flagship RTX 5090 leading the charge, priced at $1,999 (approx. ₹1,71,330 ) and hitting shelves on January 30. The rest of the lineup—RTX 5080, 5070 Ti, and 5070—follows in February, with price tags ranging from $999 (approx. ₹85,000) to $549 (approx. ₹47,000).