Apart from being a full-fledged multi-brand retailer where you can buy all kinds of electronics, appliances, accessories, and gadgets, Croma also brands its own products for sale in its stores and through its online sales channels. The latest in the list is a new range of TizenOS-powered televisions made under the Croma brand, for sale through the retailer's official channels. The new televisions will be available to buy at over 520 Croma stores across India, as well as on croma.com and Tata Neu, and are available in different sizes and prices.
The new lineup of Croma TizenOS televisions feature Ultra-HD resolution TVs across various sizes, ranging from 43 inches to 55 inches. Other features on the television range include Dolby Audio, access to various apps including popular streaming services, the Samsung TV Plus app, and the Bixby voice assistant built in. The Samsung TV Plus app allows users to stream over 100 regular programming live and on-demand channels, using your Internet connection in place of a DTH or cable TV connection.
The product range starts at Rs. 25,490 in India, for the 43-inch Croma TizenOS TV.
TizenOS has been developed by Samsung, and so the latest Croma TVs will benefit from the same smart TV operating system as is seen on popular Samsung TVs. The televisions have been manufactured for Croma by Veira Group, a well-known Indian original equipment manufacturer. Veira has stated that more TVs with Croma branding are on the way, including smaller sizes and lower resolution televisions which will be more affordable and competitively priced.