Dyson is stepping out of its usual gadget zone and into ingredient science with the launch of the Dyson Chitosan formulations range. This new lineup features chitosan sourced from oyster mushrooms and is crafted with Dyson’s Triodetic technology. Thus, delivering all-day hold without the usual stiffness and crunch, the brand says.
The Chitosan range includes a Pre-style cream that primes, holds, and conditions your hair. Dyson says it’s packed with high-performing silicones and oils to boost smoothness and shine, and it also cuts frizz by up to 50%. It switches from a cream to a serum for easy application and comes in four versions to match different hair types and preferences. There’s also a Post-style serum that defines your style for up to 12 hours and tackles frizz, even when it’s humid.
Dyson says the complex macromolecule in these products creates flexible bonds that support each hair strand, giving you double the hold while keeping your hair moving naturally and shining. It keeps your style intact even in high humidity. Plus, the products are designed to work perfectly with Dyson's hair tools, helping your styles last longer. The Dyson Chitosan formulations range is currently rolling out in select markets and will be available in India soon. Check back here for more details.