HMD Barbie flip phone launched in India for ₹7999

The “pinkest” phone ever!

HMD, at World Mobile Congress, in 2024 introduced the highly anticipated Barbie Flip Phone, crafted in collaboration with Mattel. Now, it's officially launched in India for ₹7999.

The feature phone, dressed in vibrant hot pink, comes with a nostalgic twist—no apps, just like the good old days. Its only purpose is to keep you connected with friends and family during a digital detox, all while turning heads.

The phone features a mirror-like finish on its exterior with a small 1.77-inch monochrome cover display for showing the time and date and a vibrant 2.8-inch secondary screen. The box also includes a beaded lanyard adorned with Barbie-themed charms. For those with a creative flair, it comes with a set of sparkly gems and vintage Barbie stickers for customising your flip phone.

The Barbie flip phone features a 0.3 MP camera with an LED flash, dual SIM support with 4G connectivity, a 1,450 mAh battery charged via USB-C, and a 3.5mm headphone jack. It's powered by the Unisoc T107 chip, with 64 MB of RAM and 128 MB of internal storage, expandable up to 32 GB with a microSD card.

Opening the phone reveals a screen reminiscent of Barbie’s DreamHouse, complete with a cheerful ‘Hi Barbie!’ boot-up sound and a fun missed call notification from Ken. The Barbie-pink keypad also has hidden designs of palm trees, hearts, and flamingos that light up in the dark.

To complete the experience, the device has a custom Barbie user interface, adorned with wallpapers and app icons that exude Barbie's signature style. It’s also equipped with self-care features like ‘Digital Balance Tips,’ ‘BarbieMeditation,’ and ‘Self-care Reminders’ to keep you feeling fabulous. The ringtones, including ‘Floating,’ ‘Coastal,’ and ‘DreamHouse,’ are designed to help you stay relaxed and in the moment.