Every average Indian movie-goer is more than familiar with the Inox chain and all you audiophiles will be extremely glad to know that the chain is implementing AmpliX technology. AmpliX is a brand-new, seat-integrated sound system that provides theatre seats with a 360-degree spherical audio experience. AmpliX is an audio format that uses binaural technology to create a surround field for a fully immersive movie-watching experience. You can enjoy a 3D audio effect with AmpliX from their seats, which activates the mechanoreceptors in your body to produce a dynamic and organic acoustic feeling. The system also uses an algorithm to coordinate the on-screen audio, creating a magical auditory experience.
This technology might bring out the finest audio details of the sound from any movie which will make their movie-watching experience a mesmerizing one, even if the movie is three hours long! The vibrations enable the skin to be a part of your audio reception process and moviegoers will have the most realistic audio experience possible with the help of special sound effects, which will make them feel as though they are a part of the action on the big screen.
The first cinema to roll out the AmpliX tech with the Premium Sound Format (PSF) technology is Audi 5 at the Inox Megaplex at Inorbit Mall Malad, Mumbai. Inox also intends to put AmpliX technology in place at select theatres in Indore and New Delhi. So stay tuned and perhaps check it out. After all 2023 is set to be a big year for the big screens!