Samsung join forces with Warner Bros. and DC Studios to celebrate Superman’s big return

The Man of Steel is soaring back into cinemas, and Samsung’s making sure you feel the hype well beyond the big screen. In celebration of James Gunn’s upcoming Superman reboot, landing July 9, Samsung has joined forces with Warner Bros. and DC Studios to roll out a global fan campaign packed with themed content, public activations, and exclusive digital collectables.

You’ll spot the campaign’s tagline — “It’s not just big. It’s super big.” — across digital platforms, retail stores, and city streets, all designed to channel the spirit of the iconic hero. And, if you own a Samsung Frame TV, there’s even more to geek out over – limited-edition Superman artwork from DC Comics is hitting the Samsung Art Store, letting you display your fandom in full 4K glory.

There’s plenty more for fans to get involved in. From limited-edition Superman-themed merch and exclusive gifts, to a global social media challenge, you can show off your fandom by sharing photos or videos from campaign events for a shot at winning super-sized prizes, including a massive 98-inch Samsung TV.

If you're more into the art side of things, the Samsung Art Store is showcasing a free 10-piece Superman digital art collection from DC Comics, available from July 1 to August 31. Whether you're using The Frame or one of Samsung’s 2025 QLED or Neo QLED TVs, it’s a bold new way to bring Superman’s legacy home — capes, curls, and all.