Samsung TVKey Cloud tech lets you stream live TV without a set-top box

Samsung has introduced TVKey Cloud, a technology designed to streamline live TV viewing. With no need for set-top boxes or extra cables, you can access live and on-demand content using a single Samsung Smart TV remote.

Developed in collaboration with Nagravision, this tech offers a clutter-free and modern TV experience on existing smart TVs. To access it, you'll need a Samsung 2023 or 2024 Connected TV model, including Ultra HD, OLED, QLED, and Neo QLED. With built-in set-top box functionality, TVKey Cloud supports broadcast, hybrid broadcast-OTT, and OTT-only services. Samsung says this convergence enables service providers to deliver high-quality content directly to your TV.

At the heart of TVKey Cloud lies its on-chip security, which ensures premium content protection, as stated by Samsung. Directly integrated into the TV's chipset, this feature safeguards intellectual property and long-term content investments. All you need is an internet connection—whether broadband, 4G, or 5G—to authenticate live TV signals fetched through cable or DTH antenna.

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Currently, TVKey Cloud is available with GTPL and Dish TV in India. With GTPL, customers can pay for one month and receive an additional month free, along with 15 days of free BlackNut (cloud gaming) subscription and complimentary access to GTPL Buzz (Live TV App) for the subscription period. Dish TV customers will enjoy one month of DTH subscription and one month of Watcho subscription (featuring 16 OTTs) at no extra cost.