Seiko 5 Sports x Pepsi Limited Edition watches are a fizzy tribute to iconic style

A Pepsi-powered classic!

Seiko and Pepsi have teamed up for the first time, releasing two special Seiko 5 Sports models under a new limited-edition drop—though with 7,000 units each, they’re more mass than micro.

The SSK047 is a 42.5mm GMT watch that draws inspiration from the classic SKX design. It features a red-and-blue bi-directional bezel, a black dial, and a soft silicone strap—marking the first time a GMT model in the Seiko 5 Sports range comes with one. A modern Pepsi logo at six o’clock seals the collaboration.

The second model, the SRPL99, returns to the original Seiko 5 Sports “Pepsi” watches from the 1990s. It’s a 38mm automatic timepiece featuring a silver-white dial, a red-and-blue unidirectional bezel, and a classic metal bracelet. This edition sports the retro Pepsi logo on the dial and ships in playful packaging shaped like an old-school Pepsi can, while the GMT model gets its version with the updated logo to match.

Both models come with a Pepsi logo on the exhibition caseback, along with their individual limited-edition number. Powering them are Seiko’s reliable 4R34 movement in the GMT model, and the 4R36 automatic in the retro-style variant.

The Seiko 5 Sports x Pepsi editions are now up for pre-order, priced between £330 and £470 (around ₹38,400 to ₹54,800).