Snapchat introduces Bitmoji Drop with an exclusive Adidas track jacket

Who wants real when you have virtual?

Looking prim and being in sync with fashion in the real world is passé, the new trend is keeping your web avatar all up-to-date and à la mode. Fortunately, brands realized it and even started working on it way before we did so by the time we get ready to catch up, we already have multiple digital fashion items and apparel. However, now, with Snapchat’s latest Bitmoji Drop it's time to move to branded stuff.

Snapchat, the popular messaging app, recently announced its first-ever Bitmoji Drop in partnership with Adidas. So, now Snapchatters can use tokens (in-app bucks) to claim an exclusive Adidas ‘Into The Metaverse’ (ITM) track jacket for their Bitmoji’s personal style statement and woo their fellow Bitmojis. 

As of now, the exclusive Adidas ITM track jacket is available in the brand’s recognizable yellow colourway, it features the Adidas web3 logo and the signature black stripes on the sleeves.

To lay your hands on this drop, you need to get it by Friday, December 9. Just like the real world, it will go in ‘My Closet’ and remain accessible even after the Drop ends. The jacket can be claimed in 250 Snap Tokens. To make your avatar wear it, you just have to tap on your Bitmoji, and then tap on the Adidas Bitmoji Drop banner.