Snapchat is getting a big upgrade with a more streamlined interface, fresh AI tools, and tons more lenses. At the sixth annual Snap Partner Summit, Snapchat dropped these updates alongside the new fifth-gen Spectacles.
A bunch of new AI features are added to make your snaps cooler than ever. There's a new AI-powered Lens that gives you a peek into your future self, and Snapchat+ subscribers can now add AI-generated captions to their Snap Memories and Lenses. Plus, MyAI, the generative AI chatbot on Snapchat, can now analyse your snaps, decode parking signs, translate foreign menus and identify unique plants.
Also, you’ll soon get the new Lip Syncing Lens, which will let you lip sync to thousands of tracks from the Sounds library. And, if you're into beauty, the NYX Beauty Bestie Lens is now supercharged with generative AI to dish out endless customised looks. Snapchat is also levelling up for users over 16 with a new feature that lets you switch between personal and public profiles.
A new program, Snap Star Collab Studio, simplifies how content creators share their engagement stats and audience data with brands and advertisers to score partnerships. The brand also introduced Easy Lens, an AI-powered tool that lets creators whip up new Lenses just by typing a prompt. Plus, with the revamped Lens Studio, creators can build their own AR Lenses from scratch.
Snap is also rolling out a bunch of fresh GenAI Suite features in Lens Studio to supercharge your creativity. AR creators can now use new tools like Animation Blending, Body Morph, and Icon Generation. Plus, coming soon, you'll be able to generate animations from text descriptions and convert video into 3D Gaussian Splats. After all, it’s all about making your creative visions come to life faster and easier!