Under Armour Hovr Machina 3 launched with an embedded tracker and sensor

The next level of personal ‘trainers’

Everyone these days seems to either be worried about their nutritional well being or their mental well being. Why stop there, when you can worry about the well being of your sturdy companions that take you everywhere. Yes, your feet! In a campaign to bring athletes the best footwear, Under Armour has launched the third iteration of the UA Hovr Machina running shoes, the Hovr Machina 3 in India.

This shoe comes with a firmer and more responsive forefront, a new midsole design which enhances smooth landings and promotes better lift-offs, and an updated Energy Web and heel capture system which helps ensure a fast and comfortable run every single time. This shoe aims to blend the speed of a racing shoe with the comfort and durability of a long-distance shoe. UnderArmour says it has engineered this shoe to improve aerodynamics and comfort from the seams to the cushioning to the sock lining, to provide a breathable and relaxed environment for your sole.

The real leap forward when it comes to this shoe is its use of technology that allows you to connect your shoes to UA MapMyRun, to provide you with real-time form coaching tips based on your cadence, pace, and stride. The embedded sensor helps track, analyze and store detailed running metrics to provide you with personalized data and tips. The Under Armour Hovr Machina 3 is priced at ₹14,999 so go ahead and help your sole achieve nirvana.