I’m usually sceptical of software and hardware that have long gestation periods. It tends to signal an inherent shortcoming in its day-to-day practicality. Apple has had its share of non-starters like the wireless charging mat in recent times so when the Freeform app was showcased at WWDC2022, I was like an excited farm hand looking for a fence to lean on. But, half a year later, Apple’s version of an infinite whiteboard is here and it looks like they’ve cooked it to perfection. Until we know what more we need from an app like this. So what is it?
