What happens when you reach the pinnacle of premium smartphone supremacy? Well, Apple surely knows that Android smartphones are not scratching the same itch that Huawei did a few years ago. Google’s Tensor adventures are complicated, to say the least, and Samsung’s still trying to help you capture the moon to make the proposition more valuable. Xiaomi and Vivo have realised their customers care about the value proposition more than premium goodness and OnePlus is still trying to find its bearings after the exit of Carl Pei. Where does that leave our trusty ol’ entry-level Apple iPhone? At the mercy of rebranding… A classic strategy adopted by the very competition Apple supposedly fights — Chinese-made Androids.
If this monologue didn’t make it clear enough for you, here’s a simple way to put the entire review into perspective. The Apple iPhone 14 is an S-upgrade over the Apple iPhone 13 with itsy-bitsy upgrades here and there. You won’t even notice it if we don’t list it out.