Santa visits the Maruti showrooms multiple times every year and every time he does, his bag of gifts allows thousands of families to become mobile, perhaps for the first time. But the Nexa showrooms cater to the consumers who want to play Santa for themselves. A bit more aspirational and to that effect, the Fronx (barring the name) could be one of the most aspirational and attainable crossovers that will make it to the Nexa showroom floors in a long time.
