Parinitaa Rajgarhiaa takes us behind the scenes to explain the joys and perils of owning and founding Zero Latency India – a studio gaming VR experience. Recovering from the turbulence of surviving a pandemic as a business, less than a year into its success, she gives us some insight into franchising this company in India and what it takes to be a woman building this business from the ground up.
How much space does one require to set up something like this and do specific games require specific amounts of space for you to set this up?
Zero Latency requires a minimum of 1600 sq. feet to 2200 sq. feet, depending on whether it has a pillar or is pillarless. We have a space the size of a tennis court, it can be either square or rectangular. That’s free to vary from space to space. For all the games you are moving around the space freely and actively at all points in time. The openness of the space definitely adds to the joy of the gaming experience.
Are you likely to tie up with any of the Indian game developers? Is there any future partnering with these Indian game devs?
There are many game devs coming to India and while there are conferences being held with them, there are still some ways to go to get them into studio gaming. The gaming space is still mainly online and very console driven. Ubisoft has developed Far Cry for Zero Latency on a global level and we have hosted them in the past, but hopefully, it will be a reality soon enough.
With VR technology moving away from cables how do you plan to move with it?
Zero Latency was launched in 2012 and all the equipment has been wireless from the first day. While there is a backpack used right now, Zero Latency Global has launched Gen 3, which will just include a headset and controller. India should be getting the tech soon enough once the company returns to business as usual, which took a big hit during the pandemic.
What are your future plans when it comes to expanding?
This business is entirely self-made and funded by me, so when we are ready to take the next step, we plan to expand to Delhi, Chennai and Banglore, in addition to our pre-existing branches in Mumbai and Hyderabad. We are a franchise so we must meet the exact requirements and specifications set by Zero Latency globally. It is a long and tedious process, but we have successfully managed it in the past and will continue to do so in the future.