Audio-Technica drops the needle on India with three new turntables

Spin our heads right ‘round!

If you happened to make it down to the What Hi-Fi? Show 2023, you probably got a chance to check out some of the coolest modern turntables offered in India. Among these brands, Audio-Technica made some big noise. Now the brand has decided to introduce not one or two but three new turntables to its India product lineup. Clearly Indian folk know how to appreciate good ol’ vinyl.

First off in the lineup, they have launched the AT-LP120XUSB. This string of letters is more than a mere string of letters and numbers. It’s a turntable that is perfect for professional or home use. They've pimped it out with a fancy new DC servo direct-drive motor and an adjustable dynamic anti-skate control. They even threw in a damped base construction to keep those low-frequency feedback colourations at bay. Talk about attention to detail!

This sleek and shiny turntable comes with a high-performance AT-VM95E cartridge, mounted on an HS6 headshell. If you're feeling a bit techy, it's got a USB output for converting your precious vinyl collection into digital audio. So, you can have the best of both worlds.

Now, if you're on a budget but still want to join the vinyl revolution, fear not! Audio-Technica has got your back. They've upgraded their entry-level turntables, the AT-LP60XUSB and the AT-LP60X. So even if you're a vinyl newbie, there’s something for you.

With these fresh-faced turntables, complete with rounded corner front panels and a choice of snazzy finishes, you'll be the envy of all your friends. Don't worry about the technical stuff because they're fully automatic, meaning you can sit back, relax, and let the turntable work its magic. Plus, they come with all the necessary accessories, so you don't have to scramble around trying to find that missing cable.

So, whether you're a vinyl connoisseur or a newbie ready to embark on a musical adventure, Audio-Technica has got your spinning needs covered. The AT-LP120XUSB is priced at ₹56,990, while the newbie budget AT-LP60XUSB and AT-LP60X are priced at a more affordable ₹ 24,990 and ₹22,590, respectively. These turntables will be available both online and through offline dealers, so you really have no excuse to miss out on the vinyl fun.