Fakes and copycats have become near-perfect at their jobs, being a nuisance to the creative world. Well, not anymore. Leica has debuted their M11-P camera, the world’s first to create a chain of authenticity stamps from capturing to publication with Content Credentials.
The Leica M11-P stores metadata by attaching Content Credentials at the point of capture to protect the authenticity of digital images. Content Credentials are the digital nutrition label and most widely adopted industry standard for content of all kinds, and the foundation for increased trust and transparency online.
The camera uses secure metadata in compliance with the Content Authenticity Initiative (CAI) open-source standard. The feature provides an additional layer of transparency when designing and modifying an image. It allows information such as names, dates, changes made and tools used to be securely attached, creating awareness of the file's origin. The authenticity of images can be easily verified at any time using a freely available, open-source CAI tool or by visiting the Content Credentials website. Leica´s Content Credentials technology ensures the picture’s authenticity using a special hardware in the camera which includes a special chipset for storing digital certificates of the German Federal Printing Office. The state-of-the-art integration guarantees complete verifiability of a picture’s origin. The image thus receives an unalterable and verifiable proof of camera model, manufacturer, and image attributes. They prove whether an image is available in the original or in an edited version, and in the latter case, they provide insight into the history of the content changes.
The Leica M11-P omits the red Leica dot on the camera front for more discreet photographing. Instead, a subtle Leica lettering is engraved on the top plate. This plate and the bottom cover are milled from aluminium in the matte black Leica M11-P and from brass blocks in the silver chrome camera version. Merged with the all-metal body made of magnesium alloy. The LCD monitor is made of sapphire crystal glass and features an anti-reflection coating. The camera houses a 60 MP BSI CMOS sensor and a high-performance Maestro-III processor.
The Leica M11-P will be available globally at all Leica Stores, the Leica Online Store and Leica authorised dealers starting now and comes with a price tag of US$9,195 (approx. ₹7.65 lakh).