The top-of-the-line Bravia 9 is a 4K mini-LED model, which means it utilises thousands of quantum dot-enhanced mini-LEDs controlled by its XR Backlight Master Drive to achieve a significantly brighter image, with up to 4,000 nits. Sony has retained its XR Processor as the powerhouse behind the overall picture quality.
Sony claims that the Bravia 9 features around 325% more dimming zones and is about 50% brighter compared to its predecessor, the 2023 X95L. The panel of the Bravia 9 also offers improved off-angle viewing thanks to X-Wide Angle tech and features X-Anti Reflection to minimise screen glare.
Sony has also introduced the Acoustic Multi-Audio+ feature in the Bravia 9, which includes upward-firing beam tweeters and side frame tweeters. Along with support for spatial audio formats like Dolby Atmos and DTS:X, the Bravia 9 features the new Voice Zoom 3 AI dialogue enhancer. This tech can detect and enhance voices while reducing background sounds, enhancing the viewing experience.
The Voice Zoom 3 AI works not only with the TV's internal speakers but also in conjunction with Sony's 2024 Bravia Theater soundbars for an enhanced audio experience. Another new feature on the Bravia 9 is a four-way adjustable stand that lets you raise or lower it to accommodate a soundbar.
The Bravia 8 features a WOLED panel, distinguishing it from the mini-LED LCD panel used in the Bravia 9. As an OLED TV, the Bravia 8 benefits from Sony's Acoustic Surface Audio+ tech, which transforms the entire screen into a speaker. Additionally, the Bravia 8 offers full HDMI 2.1 support with features like 4K/120, VRR, ALLM, and the new SBTM for 2024, along with a built-in ATSC 3.0 tuner. It also includes Sony's new Voice Zoom 3 and the same four-way stand configuration seen on the Bravia 9.
Meanwhile, the Bravia 7 is a mini-LED TV featuring full-array local dimming controlled by Sony’s XR Backlight Master Drive. Like the Bravia 8 and 9, it is powered by Sony’s XR Processor. The TV also has XR Clear Image upscaling and a native 120Hz refresh rate, making it a solid choice for gaming. It supports HDMI 2.1 features such as 4K/120, VRR, ALLM, and Source-based Tone Mapping (SBTM). Additionally, the Bravia 7 includes Sony’s Acoustic Multi-Audio with Voice Zoom 3, an ATSC 3.0 tuner, and features the same four-way stand found on the Bravia 8 and 9.
As for price, the Bravia 9 Mini LED starts at $3,299 (approx ₹2,75,606 ), the Bravia 8 OLED starts at $1,999 (approx ₹1,67,001 ) and the Bravia 7 Mini LED starts at $1,899 (₹1,58,646).