Staying on brand for 2024, Samsung kicked off things with AI as the buzzword for their much anticipated Unpacked event. While they just revealed their Galaxy S24 series of premium smartphones to the world, we were given an exclusive sneak peek at the S24, S24 Plus and the flagship S24 Ultra a day ahead of launch. Having an hour to familiarise ourselves with the deep integration of AI, the S24 range is the first to have AI baked right into the device, which most of its native apps can make use of effortlessly.
Make no mistake, these are still very much premium Galaxy devices, so the build and hand feel is on point. The S24 Ultra even joins the Apple iPhone 15 Pro in becoming a Titanium crusader for the sake of strength and lightness. The screens have gotten flatter, the sides have gotten softer and the overall effect is still very much on par with its asking price.