Apple Vision Pro to get new entertainment experiences at launch

Immersive movies and shows on Apple TV+, optimisations for Apple Arcade games, and more - there's something for everyone.

The rather futuristic Apple Vision Pro goes on sale in the US on February 2, a few months after it was announced at WWDC 2023. While Apple has already previewed how the Vision Pro will act as a headset with a smart interface of its own, there's now also information on various specially-curated experiences made for the device. This includes new immersive series and films that are designed to be enjoyed in the periphery-filling high-resolution display of the Apple Vision Pro. Apple says that some of this content will be available at launch, with more content - including optimisations for other services such as Apple Arcade - expected to come later.

Of course, there's plenty of stuff already on Apple TV and Apple TV+, and the Vision Pro will support many apps and services that are already on its current platforms such as iOS and macOS. However, content labeled as 'Apple Immersive' is made for consuming on the Apple Vision Pro. Apple has previewed four such shows already, including Adventure, Wild Life, Prehistoric Planet Immersive, and Alicia Keys: Rehearsal Room. These are designed to take advantage of the considerably larger aspect ratio possibilities that come with the wide peripheral vision of the Apple Vision Pro.

Usefully, there will also be access to over 150 3D movies from top studios, available in a viewing experience optimised for the Apple Vision Pro, with titles such as Dune, Spider-Man: Into the Spider-Verse, and Avatar: The Way of the Water among the early list. Regular shows and movies on supported apps will work normally as well, and can be watched just as you would on any VR headset, although Apple does claim to be a fair bit better on that front as well.

The standard VR experience is obviously not just limited to films and TV series - Apple will offer access to Arcade games and various apps made for the Vision Pro at launch. The headset was announced at WWDC 2023 and is priced at $3,499 (approximately Rs. 2,91,000), so it's still firmly one for the early adopters who don't mind paying the 'fancy new thing' tax.