One thing covid taught me is that people hate masks, and convincing them to wear something on their eyes for a long duration is going to be challenging even for Apple. Apple’s biggest cash cow is the US market. Can Apple thrive where Oculus and HTC failed for half a decade? Outside the interests of (rich) gamers, tech enthusiasts, engineers and designers, VR/AR headsets have remained an afterthought for all consumers. You won’t buy a soundbar before you can afford a TV, right?
The tech enthusiast in me sees the Apple Vision Pro for what it is, a springboard for every other AR/VR technology. Companies like Snapchat have been neck-deep in AR technology for the longest time and those devs will flock to Apple’s Vision Pro for pushing their efforts into the mainstream. The purpose of an Augmented Reality headset is not to steal you away from your reality with 4K displays, it’s to bring the virtual world into the real world and mix the two. The way to do it is through ski goggles right now but eventually, the goal is to fit all of this tech inside something as little and easygoing as a sunglass. The fact that Apple has managed to make its Augmented Reality headset as dinky as possible while having an M2 chip is astounding. It’s for $3,499 so it better be good, yes?
I know for a fact that if you wear the Apple Vision Pro, you’ll love it, Nishant (my Editor) did and he loved it. This thing can expand movie screens and open multiple MacBook tabs and place them in your living room. So it’s pretty cool for Apple ecosystem residents but to be honest, I’ve used AR/VR headsets before and it makes me disoriented after a few hours. Not to mention the eye fatigue from keeping this thing on to watch something as long as the Avatar movie. Even now, there are folks who don’t like the silicon tips of the AirPods Pro which is why Apple still makes AirPods which sound just as good but don’t seal your ears. Skin is sensitive, eyes are more so… the future of Apple Vision Pro won’t be dependent on its premium price tag or its ecosystem control, it will depend on how fast this technology gets compact and intuitive. Well, you can scratch the intuitive bit because the gesture controls on this thing look something out of a sci-fi movie. Force-choking Jedis as Darth Vader is a real possibility.